Berfow operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a personalized shopping experience (the “Services”). Berfow is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.
When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another individual. Personal information does not include information that has been anonymized or de-identified such that it cannot reasonably be linked to you.
We may collect or process the following categories of personal information, including inferences drawn from this information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
Contact information, including your name, address, billing address, shipping address, phone number, and email address.
Financial information, including credit card, debit card, and financial account numbers, payment card information, transaction data, payment method, payment confirmation, and other payment details.
Account information, including your username, password, security questions, preferences, and settings.
Transaction information, including items you view, add to your cart, wishlist, purchase, return, exchange, or cancel, and your previous transactions.
Communications with us, including information you provide when contacting customer support or communicating with us.
Device information, including information about your device, browser, or network connection, IP address, and other unique identifiers.
Usage information, including how and when you interact with or navigate the Services.
We may collect personal information from the following sources:
Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide personal information.
Automatically through the Services, including from your device when you use our products or visit our websites, and through cookies and similar technologies.
From our service providers, including when they enable certain technologies or collect or process personal information on our behalf.
From our partners or other third parties.
Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:
We use personal information to provide the Services, fulfill our contract with you, process payments, fulfill orders, remember preferences, send account-related notifications, process purchases, returns, exchanges, create and manage accounts, arrange shipping, enable product reviews, and personalize your shopping experience, including recommending products related to your purchases.
We use personal information for marketing and promotional purposes, such as sending marketing messages by email, SMS, or mail, and showing you online advertisements for products or Services on our website or other websites based on your activity.
We use personal information to verify accounts, provide secure payments, detect, investigate, or prevent fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. You are responsible for keeping your login credentials secure.
We use personal information to provide customer support, respond to inquiries, and maintain our business relationship with you.
We use personal information to comply with applicable laws, respond to legal requests, participate in legal proceedings, enforce our policies, and protect our rights and the rights of others.
We may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy, including:
With Shopify, vendors, and service providers that perform Services on our behalf (e.g., payment processing, analytics, customer support, cloud storage, fulfillment, and shipping).
With marketing and business partners to provide marketing Services and personalized advertising. Shopify may be used to support personalized advertising based on your activity across different merchants and websites.
When you direct or consent to disclosure, such as for shipping products or using social media widgets.
With affiliates or within our corporate group.
In connection with business transactions, such as mergers or bankruptcy.
To comply with legal obligations, enforce policies, or protect the Services, rights, and safety of users or others.
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them. Information submitted through the Services is shared with Shopify and may be transferred to third parties in other countries.
Shopify may use enhanced features that combine information from your interactions with our store and other merchants. Shopify is responsible for processing personal information for these features and handling requests regarding your rights. More information can be found in Shopify’s customer Privacy Policy.
The Services may contain links to third-party websites. We are not responsible for the privacy or security of these sites. Information shared on public or semi-public platforms may be viewed and used by others without restriction.
The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of 16. Parents or guardians may contact us to request deletion of such information.
No security measure is perfect, and we cannot guarantee absolute security. Information transmitted to us may not be secure during transmission. We retain personal information as long as necessary to provide Services, comply with legal obligations, resolve disputes, and enforce agreements.
Depending on your location, you may have the following rights:
Right to access personal information
Right to delete personal information
Right to correct inaccurate information
Right to data portability
Right to opt out of selling or sharing data for targeted advertising
Right to manage communication preferences
Residents of the UK and EEA may also have rights to object to processing, restrict processing, and withdraw consent.
We may verify your identity before fulfilling requests and will respond as required by law. You may appoint an authorized agent to act on your behalf.
If you have complaints regarding our data practices, contact us using the details below. You may also lodge a complaint with your local data protection authority.
Your personal information may be transferred, stored, and processed outside your country. Where required, we use approved transfer mechanisms such as Standard Contractual Clauses.
We may update this Privacy Policy periodically. Updates will be posted on this website with a revised “Last updated” date.
If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:
Email: berfowstore@gmail.com